Marketing Major (BBA)

Class Types: Classroom, Online

The Bachelor of Business Administration in Marketing (BBA Marketing) focuses on educating students in all aspects of the marketing industry, including sales, advertising, communications, brand management, digital marketing, market research, and social media. This program offers students the opportunity to learn how companies utilize their marketing resources to increase profits, gain a broader customer base, and enhance customers’ loyalty. The faculty at DBU instruct from both academic and industry perspectives, having worked in large advertising firms, marketed their own businesses, and served in the marketing departments of many of the world’s largest companies.

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The purpose of the major in Marketing is to equip students with an exceptional, Christ-centered education in marketing so that they can become ethical leaders in the global economy. We help students translate theory into practice with a focus on serving the needs of others. Our approach seeks to integrate the latest research with the timeless truths of Scripture to help students navigate the marketing and business world from a Christian perspective.

Designed to Meet Your Needs

Course Convenience

DBU offers classes in a variety of formats, including:

  • In-Person
  • Hybrid (Classroom and Online)*
  • Online*

*Selected courses are available in the formats listed. View the current Schedule of Classes for specific courses.

Classes Start

Generally, classes begin four times a year:

  • Spring
  • Summer
  • Fall
  • Winter

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Travel Opportunities

In addition to mission trips, DBU periodically offers students travel opportunities to earn course credit.

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