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Dr. Chip Ricketts

Professor of Marketing

Dr. Chip Ricketts

Dr. Chip Ricketts has taught at Dallas Baptist University since 1990, serving as an adjunct professor for three years before accepting a full-time position in May 1993. Dr. Ricketts was born in Lafayette, Louisiana on January 31, 1954. For those of you not familiar with Louisiana, Lafayette is in the heart of the Cajun country and is home to some of the best food and music that you'll find anywhere.

Breaking with the purple and gold tradition of LSU that ran deep in his family, he earned his BA in Economics from Harvard University in 1976. Like many of his students, Dr. Ricketts went back to school for advanced degrees after having been out in the working world. He received his MBA in Marketing from Southern Methodist University in 1988, and earned his Ph.D. in Marketing from the University of North Texas in 1999.

During his career, Dr. Ricketts has done a lot of things, including an assignment as Chief Economist for the New Orleans Commodity Exchange, eight years as a stock and commodity futures broker, a stint as a newspaper reporter for the Dallas Business Journal, and marketing positions with both BeautiControl Cosmetics and Cybertek Corporation. Here on campus, he is known for a chain of ice cream stores he and his wife started in Lafayette back in the '80s and owned for five years… appropriately named Chip's Homemade Ice Cream. Chip's was selected as one of the best ice cream makers in the United States and featured in a book entitled The Very Best Ice Cream and Where to Find It (Warner Books, 1985). Dr. Ricketts frequently notes that “you haven't really experienced business until you have to make a payroll out of your own back pocket!”

Chip and his wife Deedee have been married for 38 years and have three children (Jason, 32; Brian, 29; and Elizabeth, 20). He plays golf with a passion that he has passed on to both of his boys. In addition to golf, Chip and Deedee love to take cruises, and have traveled extensively over the last 10 years. Just recently, they returned from a cruise that took them from Stockholm, Sweden to St. Petersburg, Russia. In her spare time, Deedee serves as Chairman of the Planning and Zoning Commission in Highland Village. They currently attend The Village Church in Flower Mound and are involved in their home group.

They have three children and two grandchildren. Jason graduated from Brown University in Providence, Rhode Island, where he was captain of the varsity golf team. He works as an Account Executive for Fidelity Investments in Atlanta. Brian graduated in 2007 from Southern Methodist University, where he played all four years on the varsity golf team. He first served as an assistant pro at Preston Trail Golf Club before becoming the Head Golf Professional at The Honors Club in Carrollton. While in that position, Brian twice won the North Texas PGA Section Championship, which gave him an exemption into the HP Byron Nelson Classic where he got to play golf on the big stage. He recently started a new position with Dallas-based Electra Sales, Inc., where he will be responsible for client relationships for a number of accounts. Brian married his high school best friend, Lisa, in June 2009, and they live in Plano with their two children, Evie (3 1/2) and Will (1 1/2). Elizabeth is a Junior at Southern Methodist University, where she is pursuing a double major in Mechanical Engineering and Mathematics. Among her exploits, she served as an intern with the Water Literacy Foundation in Bangalore, India for two months in 2013, and has recently been part of a group of women who founded a Christian Sorority at SMU. Thanks to her parents, she has a passion for travel, having been to 35 countries at last count.

His own words sum up his story about coming to DBU… ”My journey here has been an interesting one as God has not only led me to this calling, but has paved every inch of the way to make it happen. I often look back on the road I have taken and marvel at what the Lord can do when I stop trying to control things myself and simply trust Him to do His will.”