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Marketing Concentration
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> Marketing Concentration
The Marketing Concentration focuses
on the various strategies, processes, and practical applications
involved in meeting market demands and satisfying customer
needs. Students practice skills in various industries from
both domestic and multinational perspectives. Areas of study
and marketing applications include marketing strategy formulation
and implementation issues, distribution channels management,
outcome-based marketing systems, consumer and buyer behavior,
and integrated marketing communications. This concentration is also offered online.
CURRICULUM OVERVIEW
M.B.A. students must complete a minimum of 36 credit-hours.
M.B.A. Required Core Curriculum
(24 hrs):
ACCT
6321 Managerial Accounting
FINA
6301 Corporate Finance
MANA
6302 Quantitative Analysis for Managers
MANA
6310 Leadership in Management
MANA
6320 Business Ethics
MANA
6341 Strategic Management Decisions (last course in
program)
MISM
6314 Management Information Systems
MRKT
6301 Creative Problem Solving for Marketing Decisions
Marketing Concentration Courses
(12 hrs):
MRKT
6321 International Marketing
MRKT
6331 Marketing Analysis
MRKT
6341 Advanced Marketing Strategies
And choose one of the following:
MRKT
6302 Business Development Strategies
MRKT
6303 New Product Development
MRKT
6312 Consumer and Buyer Behavior
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