Assessment Report

Data Which Are Representative of the College of Business

College of Business (COB) at Dallas Baptist University recognizes the importance of assessing student learning for the purpose of continuous improvement of undergraduate and graduate business programs. In addition to measuring student learning, we assess other important indicators related to operational performance, stakeholder satisfaction, faculty and staff focus, and support activities.

The Council for Higher Education Accreditation (CHEA) has required that all institutions accredited by the Accreditation Council for Business Schools and Programs (ACBSP) make assessment data available to the public. Although the requirement does not mandate that the institution post all assessment data, it does "require institutions or programs routinely to provide reliable information to the public on their performance, including student achievement as determined by the institution or program."

The Dallas Baptist University College of Business invites you to peruse the data we have collected regarding our program. The following data are not comprehensive but are representative of the data we analyze for quality assurance and continuous improvement of our program. A sample of the following data is presented next:

  • Major Field Test (MFT) results
  • Student retention rates
  • Graduation rates
  • Student satisfaction results

Major Field Test Results

Major Field Test is an external assessment indicator created by the Educational Testing Service (ETS) and administered across colleges in the United States. Major Field Test (MFT) is designed to measure students’ knowledge and understanding of their major field of study. It strives to measure students’ ability to apply facts, concepts, theories and analytical methods to answer 120 multiple-choice questions over a 2-hour period. Typically, students take the exam as part of the designated business course in their final semester.

The results are presented for both undergraduate and graduate programs. Major Field Test on the undergraduate level tests nine distinct subject areas, while the graduate version tests only five. The scores represent mean percent of correctly answered questions for the given subject matter on the test.

Undergraduate Programs

Major Field Test Results

  • Accounting: 42
  • Economics: 41
  • Management: 64
  • Quantitative Business Analysis: 33
  • Finance: 40
  • Marketing: 54
  • Legal and Social Environment: 48
  • Information Systems: 53
  • International Issues: 39

Major Field Test Results

  • Accounting: 44
  • Economics: 40
  • Management: 62
  • Quantitative Business Analysis: 33
  • Finance: 42
  • Marketing: 51
  • Legal and Social Environment: 48
  • Information Systems: 52
  • International Issues: 38

Major Field Test Results

  • Accounting: 44
  • Economics: 39
  • Management: 62
  • Quantitative Business Analysis: 32
  • Finance: 43
  • Marketing: 52
  • Legal and Social Environment: 48
  • Information Systems: 53
  • International Issues: 39

Major Field Test Results

  • Accounting: 42
  • Economics: 38
  • Management: 60
  • Quantitative Business Analysis: 28
  • Finance: 43
  • Marketing: 53
  • Legal and Social Environment: 48
  • Information Systems: 52
  • International Issues: 34

Major Field Test Results

  • Accounting: 45
  • Economics: 42
  • Management: 68
  • Quantitative Business Analysis: 35
  • Finance: 46
  • Marketing: 58
  • Legal and Social Environment: 49
  • Information Systems: 57
  • International Issues: 40

MFT Scores by Discipline for Undergraduate Students

For undergraduate MFT scores, the trend has generally increased with Spring 2020 showing the highest improvement across all subject matters. The highest scores are observed in management subject matter and the lowest in quantitative business analysis.

Graduate Programs

Major Field Test Results

  • Marketing: 45
  • Management: 49
  • Finance: 37
  • Accounting: 41
  • Strategic Integration: 41

Major Field Test Results

  • Marketing: 49
  • Management: 47
  • Finance: 34
  • Accounting: 36
  • Strategic Integration: 42

Major Field Test Results

  • Marketing: 53
  • Management: 51
  • Finance: 35
  • Accounting: 39
  • Strategic Integration: 46

MFT Scores by Discipline for MBA Students

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For graduate MFT results, the trend has generally increased from 2017 through 2019. The highest scores are observed in management and marketing fields and the lowest in finance. The changes are currently being implemented at the MBA level to increase students' ability to analyze and solve problems, understand relationships and interpret material relevant to the MBA course of study.

Student Retention Rates

Retention rates can reveal certain things about a program:

  • The College of Business (COB), at both the undergraduate and graduate levels, has faculty who engage students. Students need to have professors who are willing to spend time with them. Even if a course is taught online rather than in the classroom, it is important for the professor to respond quickly and appropriately to student questions and needs. When faculty are engaging, helpful, and encouraging, a majority of students will stay with a program and ultimately graduate.
  • When students' academic and social needs are being met by the program, they will stay in the program longer. The academic needs may be obvious, the social needs less so. Many undergraduate students live on campus, and even those who live off-campus will spend a great number of hours on campus. When a university and a program provide forums for social interaction, facilities for campus-based activities, and opportunities for service-learning and community interaction, students feel fulfilled and needed. When students believe that the university and program support their academic and social needs, they will stay with the program in order to graduate.
  • Faculty members who encourage students to stay with the program until completion communicate a belief in the ability of the student to succeed. When students see for themselves that classmates, friends, and cohorts are graduating, they believe they also can achieve the goal of graduation.
  • When students receive effective advising, they have a tendency to complete the journey towards graduation. If the road map is clear if the advisors work with the best interest of the students at heart, and if the uncertainty of the future is ameliorated, then students can proceed to completion of their degrees with a certain confidence.
  • A university and program that create a setting that fosters learning will see a higher retention rate. Students have a thirst for knowledge that draws them to higher education. When an institute of higher education creates an atmosphere that encourages life-long learning, then the students will respond by completing degrees and other educational goals.

The following is representative of the College of Business retention rates.

  • 2016-2017: 72%
  • 2017-2018: 77%
  • 2018-2019: 74%

College of Business Retention Rate (Fall to Fall, New Freshmen)

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The COB’s freshmen retention rate at 74% (2018-2019) is above national average of 68%. The rate fluctuated from a low of 72% to a high of 77% with the average of 74% over 2016-2019 academic years. 

Graduation Rates

Graduation rates represent the successful completion of the business program from start to finish. There are 3 cohorts of students that were analyzed each entering the program in either 2013, 2014, or 2015. At the undergraduate level, graduation rates are summarized in either 4 or 6 years. Graduation rates within 4 years have steadily increased over three cohort years. The largest improvement has happened with 2015 cohort when graduation rates increasing by 10 percentage points.    

Graduation Rate for College of Business Undergraduate Students

  • 2013-2017/2019: 41%
  • 2014-2018/2019: 42%
  • 2015-2019: 52%
  • 2013-2017/2019: 54%
  • 2014-2018/2019: 49%
  • 2015-2019: --

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At the graduate level, graduation rates are summarized over 3 cohorts with students entering the program in either 2013, 2014, or 2015. Graduation rates within 4 years are summarized below with the low of 76% and high of 78%. The graduation rates are consistently higher at the graduate level compared with the undergraduate level due to shorter length of the program and other characteristics of the typical graduate student. 

Graduation Rate for College of Business Graduate Students 

  • 2013-2017: 78%
  • 2014-2018: 76%
  • 2015-2019: 77%
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Student Satisfaction Results

Every semester the College of Business, including the Graduate School of Business, administers surveys to our students. Part of the information gleaned from the answers provides a snapshot of the satisfaction of our students with the COB program. The following information is used for Quality Assurance and Continuous Improvement of the program. All answers are tabulated on a 5-point scale. The results for the following questions on the survey are tabulated below:

Integrates faith with course content effectively

  • Spring 2018: 4.59
  • Fall 2018: 4.61
  • Spring 2019: 4.54
  • Fall 2019: 4.60
  • Total: 4.59

Students feel free to ask questions and express ideas

  • Spring 2018: 4.65
  • Fall 2018: 4.62
  • Spring 2019: 4.60
  • Fall 2019: 4.60
  • Total: 4.62

This course encouraged you to serve others

  • Spring 2018: 4.50
  • Fall 2018: 4.47
  • Spring 2019: 4.44
  • Fall 2019: 4.46
  • Total: 4.47

The Professor exemplifies the concept of a servant leader by serving students and others

  • Spring 2018: 4.59
  • Fall 2018: 4.57
  • Spring 2019: 4.53
  • Fall 2019: 4.56
  • Total: 4.56

Average

  • Spring 2018: 4.58
  • Fall 2018: 4.57
  • Spring 2019: 4.53
  • Fall 2019: 4.56
  • Total: 4.56

Faculty Evaluation Survey Results

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Based on survey results, student satisfaction levels remained high over 2018 and 2019. Questions on the survey are aligned with the University’s overall mission, which emphasizes the integration of faith and learning in order to produce servant leaders.