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Marketing Concentration

The Marketing Concentration focuses on the various strategies, processes, and practical applications involved in meeting market demands and satisfying customer needs. Students practice skills in various industries from both domestic and multinational perspectives. Areas of study and marketing applications include marketing strategy formulation and implementation issues, distribution channels management, outcome-based marketing systems, consumer and buyer behavior, and integrated marketing communications. This concentration is also offered online.


M.B.A. students must complete a minimum of 36 credit hours.

To satisfy minimum degree requirements, all single concentrations require a minimum of 36 credit hours, and dual concentrations require 48 credit hours. Students are responsible for not repeating courses waived, transferred, or previously taken.

M.B.A. Required Core Curriculum 24 hours


Marketing Concentration Courses 12 hours

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