The Marketing Concentration focuses on the various strategies, processes, and practical applications involved in meeting market demands and satisfying customer needs. Students practice skills in various industries from both domestic and multinational perspectives. Areas of study and marketing applications include marketing strategy formulation and implementation issues, distribution channels management, outcome-based marketing systems, consumer and buyer behavior, and integrated marketing communications. This concentration is also offered online.
M.B.A. students must complete a minimum of 36 credit hours.
To satisfy minimum degree requirements, all single concentrations require a minimum of 36 credit hours, and dual concentrations require 48 credit hours. Students are responsible for not repeating courses waived, transferred, or previously taken.
- ACCT 6321
- Managerial Accounting *
- FINA 6301
- Corporate Finance *
- MANA 6302
- Quantitative Analysis for Managers *
- MANA 6310
- Leadership in Management *
- MANA 6320
- Business Ethics *
- MISM 6314
- Management Information Systems *
- MRKT 6301
- Creative Problem Solving Marketing Decisions (S-L) *
- MANA 6341
- Strategic Management Decisions (Capstone) (S-L) *
* Courses Offered Online
(S-L) = Course(s) with field-based service-learning component