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70 Ducere Est Servire: THE LEADERSHIP JOURNAL OF DALLAS BAPTIST UNIVERSITY 26 i.e. Oil spills, rainforest degradation, unsafe working conditions, pollution, human trafficking, etc. 27 Mauricio Latapí Agudelo, Lára Jóhannsdóttir, and Brynhildur Davídsdóttir, “A Literature Review of the History and Evolution of Corporate Social Responsibility,” International Journal of Corporate Social Responsibility 4, no. 1 (January 2019): 1. 28 James Mrema and Makawa Laurent, “Corporate Social Responsibility and Marginalized Groups,” International Journal of Advanced Research in Computer Science and Management Studies 4, no. 1 (January 2016): 4-5. 29 C. K. Prahalad, The Fortune at the Bottom of the Pyramid (Upper Saddle River, NJ: Wharton School Publishing, 2006), 3-5. 30 Debashish Munshi and Priya Kurian, “Imperializing Spin Cycles: A Postcolonial Look at Public Relations, Greenwashing, and the Separation of Publics,” Public Relations Review 31, no. 4 (2005): 513-20. 31 Icek Ajzen and Martin Fishbein, “Attitude–Behavior Relations: A Theoretical Analysis and Review of Empirical Research,” Psychological Bulletin 84, no. 5 (1977): 888–918; Martin Fishbein and Icek Ajzen, Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research (Reading, MA: Addison-Wesley, 1975), 13-14. 32 Icek Ajzen, Attitudes, Personality, and Behavior (Chicago, IL: Dorsey Press, 1988), 118; Icek Ajzen and Thomas J. Madden, “Prediction of GoalDirected Behavior: Attitudes, Intentions and Perceived Behavioral Control,” Journal of Experimental Social Psychology 42 (1986): 426–35. 33 Fishbein and Ajzen, Belief, Attitude, Intention, and Behavior, 13-14. 34 Curtis Lehmann, “The Relevance of Spirituality and Reasoned Action for Adolescent Moral and Immoral Behavioral Intentions” (Ph.D. diss., Fuller Theological Seminary, 2011), 27-29. 35 Icek Ajzen and Martin Fishbein, “The Influence of Attitudes on Behavior,” in The Handbook of Attitudes, eds. Dolores Albarracín, Blair Johnson, and Mark Zanna (Mahwah, NJ: Erlbaum, 2005), 194. 36 Albert Bandura, Social Learning Theory (Englewood Cliffs, NJ: Prentice-Hall, 1977), 81; Albert Bandura, Social Foundations of Thought and Action: A Social Cognitive Theory (Englewood Cliffs, NJ: Prentice-Hall, 1986), 47.