67 As Gen Z internally processes their intention to perform behaviors and make decisions both in life and in business, there are many influential factors at work. The Reasoned Action and Planned Behavior theories demonstrate that several mediating components aid in the development of intended behaviors, namely, an individual’s attitudes, social norms, and perceived control over situations. It may be possible for today’s servant leaders to help craft the attitudes and social norms of an entire generation by instilling values that lean towards altruism, caring for others, social justice, and servant leadership. In turn, this may not only save the future of Gen Z from being entirely self-minded in life and work, but also create a bright future for CSR programs and provide hope for a more ethical, diverse, socially responsible, caring, and just world. FURTHER RESEARCH Further research is needed on the connections between altruism, volunteerism, and parental input on the attitudes and social norms mediators of the Reasoned Action model. There are many unresearched factors that may contribute to this action model, and the possibilities are endless in this sphere. In addition, future research in these fields over the next two decades will be invaluable in discovering how Gen Z differs from their parents in terms of child raising, parenting, and development of ideals in the next generation. The rise of the next generation of business leaders and how they seek to engage the world in a more ethical and sustainable manner is entirely dependent on this research. NOTES 1 Michael Dimock, “Defining Generations: Where Millennials End and Post-Millennials Begin,” Pew Research Center, January 17, 2019, accessed May 17, 2020, http://www.pewresearch.org/fact-tank/2018/03/01/defininggenerations-where-millennials-end-and-post-millennials-begin/ 2 Adam Piore, “Gen Zs are Anxious, Entrepreneurial and Determined to Avoid Their Predecessor’s Mistakes,” Newsweek, June 13, 2019, accessed May 27, 2020, https://www.newsweek.com/2019/06/28/gen-zs-are-anxiousentrepreneurial-determined-avoid-their-predecessors-mistakes-1443581.html FORMATIVE ATTITUDES AND BEHAVIORS OF GENERATION Z
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