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Course Requirements for a Bachelor of Business Studies in Marketing

Degree Requirements Semester Hours
Professional Studies Semester Hours - 3
PRST 3301 Lifelong Learning (S-L)
English Semester Hours - 9
ENGL 1301, 1302, and 2301 or 2302
Fine Art Semester Hours - 3
FINE 1306
History Semester Hours - 6
HIST 1301, 1302, 2301, or 2302
Kinesiology Semester Hours - 0-2
KNES 1101 and one additional activity course (KNES 1102-1122); for veterans or those 25 years of age or older prior to enrollment at DBU, KNES courses are waived.
Mathematics Semester Hours - 3-4
MATH 1301 or 1303 or 1304 or 1307 or 1308 or 1405 (eMAT Advising Tool required prior to registering for any Math class or any class for which the eMAT is a prerequisite).
Natural Science (1000 or 2000 level courses only) Semester Hours - 3-4
One laboratory science from Biology, Chemistry, Environmental Science, Geology, Physical Science, or Physics
Religion Semester Hours - 6-12
RELI 1301 and 1302. (If hours transferred at time of initial enrollment at DBU do not equal 60 or more hours, additional religion hours will be required.)
Social Science (1000 or 2000 level courses only) Semester Hours - 6
POLS 2301 American National Government
ECON 2301 Principles of Macroeconomics
Electives Semester Hours - 41-51
Courses transferred, ACE approved military and/or corporate training, etc.
Marketing Major Semester Hours - 30
ACCT 2301 Principles of Financial Accounting
MANA 3301 Principles of Management (S-L)
MANA 3305 Managerial Statistics
MANA 3308 Business and Public Law
MISM 3301 Information Systems for Management
MRKT 3301 Principles of Marketing
MRKT 3302 Marketing Research and Analysis
MRKT 3303 Promotional Strategy
MRKT 4302 Professional Selling and Sales Management
MRKT 4330 Strategies and Problems in Marketing
Total Credit Hours Required - Minimum 120
Degree Requirements Semester Hours


Other Requirements
  • Minimum of 42 upper-level credit hours. (Exception: Inverted Degree Program)
  • Minimum of 12 credit hours in major in residence at Dallas Baptist University, 9 credit hours of which must be upper-level.
  • Minimum of 30 credit hours in residence at DBU.
  • Completion of 30 of the last 36 credit hours in residence at Dallas Baptist University. Students must receive approval of the registrar prior to taking courses at any other college or university.
  • Minimum of 120 credit hours to graduate.
  • Satisfactory completion of all requirements on official degree plan.


Minimum GPA Required for Graduation from Dallas Baptist University
DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0.

(S-L) = Course(s) with field-based service-learning component.


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